1. Introduction

AquaGuard (“AquaGuard”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose and protect personal data when you:

• visit goaquaguard.com;
• submit an enquiry or lead form on our website, Facebook, Instagram or another platform;
• contact us by telephone, email, WhatsApp, social media or in person;
• request a quotation, product recommendation, site assessment or installation;
• purchase, use or request support for an AquaGuard product; or
• otherwise interact with AquaGuard.

This Policy is intended to comply with the Nigeria Data Protection Act 2023 and other applicable data-protection requirements.

 

2. Who We Are

AquaGuard provides reverse-osmosis water purification and dispensing solutions for homes, offices, schools and businesses.

For the processing described in this Policy, AquaGuard acts as the data controller because we determine why and how your personal data is used.

Contact details

• Website: goaquaguard.com
• Email: info@karanty.com
• Telephone/WhatsApp: +234 904 779 8153
• Address: No. 8 Baale Street, Igbo Efon, Lagos, Nigeria
• Additional location: 7 Rasheed Alaba Williams Street, Lekki Phase 1, Lagos, Nigeria

 

3. Personal Data We Collect

Depending on how you interact with us, we may collect:

Contact and identity information

• full name;
• telephone or WhatsApp number;
• email address;
• city, state, delivery address or installation address; and
• business or organisation name, where relevant.

Enquiry and product information

• whether the product is required for a home, office, school or business;
• the product or service in which you are interested;
• your water-purification requirements;
• messages, enquiries, quotations and customer-support communications;
• site-assessment, installation, maintenance and warranty information; and
• information you voluntarily include in a form or message.

Transaction and service information

• products ordered or purchased;
• payment and transaction confirmation information;
• delivery, installation and service history; and
• warranty and after-sales support records.

We do not intend to collect or store complete payment-card or online-banking credentials. Payments may be handled by banks, payment processors or other providers under their own privacy terms.

Website and device information

When you use our website, we or our service providers may automatically receive limited technical information such as:

• IP address;
• browser and device type;
• pages viewed and actions taken;
• referring website or advertisement;
• approximate location derived from an IP address; and
• cookie, analytics or advertising identifiers.

Information from third-party platforms

If you respond to an AquaGuard advertisement or submit a form through Facebook, Instagram, WhatsApp or another platform, we receive the information you choose to submit. The platform may separately process information under its own privacy policy and settings.

4. How We Collect Personal Data

We collect personal data:

• directly from you through forms, calls, messages, purchases and service interactions;
• from Facebook, Instagram, WhatsApp and other platforms when you engage with our advertisements or pages;
• from authorised representatives, such as a person making an enquiry for a household or organisation;
• automatically through website cookies, pixels, logs and analytics tools, where enabled; and
• from service providers involved in payments, delivery, installation, maintenance or customer support.

5. Why We Use Personal Data

We may use personal data to:

• respond to enquiries and contact you about your request;
• recommend an appropriate AquaGuard product or service;
• prepare quotations and arrange site assessments;
• process orders, payments, delivery and installation;
• provide maintenance, warranty and customer support;
• verify transactions and maintain business records;
• improve our products, services, website, advertising and customer experience;
• measure the performance of our advertisements and campaigns;
• send relevant product, service or promotional communications where permitted;
• prevent fraud, misuse, security incidents or unlawful activity;
• establish, exercise or defend legal rights; and
• comply with applicable laws, regulatory requests and lawful obligations.

We will not use personal data for a purpose that is incompatible with the purpose for which it was collected unless permitted by law or we provide additional notice.

6. Lawful Bases for Processing

Depending on the context, we rely on one or more of the following lawful bases:

• Consent: where you voluntarily submit a form, opt in to marketing, accept non-essential cookies or otherwise consent to specific processing.
• Contract or steps requested before a contract: where processing is needed to provide a quotation, fulfil an order, deliver and install a product, honour a warranty or provide support.
• Legitimate interests: where reasonably necessary to respond to customers, operate and improve our business, secure our services, prevent fraud, keep appropriate records or measure advertising effectiveness, provided those interests do not override your rights.
• Legal obligation: where processing is required for accounting, tax, consumer protection, regulatory, law-enforcement or other legal requirements.
• Protection of vital interests or another lawful basis: where applicable in exceptional circumstances permitted by law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing already carried out lawfully before the withdrawal.

7. Marketing Communications

We may contact you about the enquiry, quotation, product or service you requested. With your consent, or where otherwise permitted by law, we may also send information about AquaGuard products, services and offers.

You may stop promotional messages at any time by:

• using an unsubscribe option provided in the message;
• replying “STOP” or asking us to stop through the same communication channel; or
• contacting us using the details in Section 2.

Service, order, installation, warranty and security communications may still be sent when necessary to provide a requested service or fulfil a legal obligation.

8. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels and similar technologies to operate the site, remember preferences, understand site usage, measure advertising performance and provide relevant advertising.

These technologies may be provided by third parties, including website-hosting, analytics and advertising platforms. Where required, we will request consent before using non-essential cookies. You can also manage cookies through your browser or device settings. Blocking some cookies may affect website functionality.

9. How We Share Personal Data

We do not sell personal data.

We may disclose relevant personal data only as reasonably necessary to:

• website-hosting, cloud-storage, email, CRM and customer-support providers;
• Meta platforms, including Facebook, Instagram and WhatsApp, in connection with forms, advertising, messaging and campaign measurement;
• payment processors, banks and transaction-service providers;
• delivery, installation, maintenance and authorised service personnel;
• professional advisers such as lawyers, accountants, auditors or insurers;
• regulators, courts, law-enforcement bodies or other authorities where required or permitted by law;
• a buyer, investor or successor in connection with a genuine business reorganisation, merger, financing or transfer, subject to appropriate safeguards; and
• another party where you direct or authorise us to share the information.

Service providers are expected to process personal data only for authorised purposes and to apply appropriate confidentiality and security measures.

10. International and Cross-Border Processing

Some platforms and service providers we use may process or store personal data outside Nigeria. Where personal data is transferred internationally, we will take reasonable steps to ensure the transfer has a lawful basis and that appropriate protection is applied, as required by applicable law.

Third-party platforms may also make independent international transfers under their own privacy policies. You should review the privacy information provided by any platform you use.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining warranty and transaction records, resolving disputes, enforcing agreements and meeting legal obligations.

As a general guide:

• enquiry and unconverted lead information may be retained for up to 24 months after the last meaningful interaction;
• marketing information is retained until you opt out, consent is withdrawn or it is no longer needed;
• order, payment-confirmation, installation, maintenance and warranty records may be retained for the applicable service, warranty, accounting, tax, dispute and legal-retention periods; and
• information needed for fraud prevention, security or legal claims may be retained for as long as reasonably necessary for those purposes.

We may retain anonymised or aggregated information that no longer identifies you.

12. Data Security

We use reasonable administrative, technical and organisational measures designed to protect personal data against accidental or unlawful loss, alteration, disclosure, destruction, misuse or unauthorised access.

Access to personal data is limited to persons and providers who need it for legitimate business purposes. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

If a personal-data breach occurs, we will assess it and provide any notification required by applicable law.

13. Your Data-Protection Rights

Subject to applicable law and any lawful limitations, you may have the right to:

• be informed about how your personal data is processed;
• request access to personal data we hold about you;
• request correction of inaccurate or incomplete personal data;
• request deletion of personal data in appropriate circumstances;
• request restriction of processing in appropriate circumstances;
• object to certain processing, including direct marketing;
• withdraw consent where processing is based on consent;
• request data portability where applicable;
• request human review where a decision producing legal or similarly significant effects is based solely on automated processing; and
• lodge a complaint with the Nigeria Data Protection Commission.

To exercise a right, contact us using the details in Section 2 and clearly describe your request. We may ask for information reasonably necessary to verify your identity and protect your data. We will respond within the period required by applicable law.

You can contact the Nigeria Data Protection Commission through its official website at ndpc.gov.ng.

14. Children’s Privacy

Our website, advertisements and products are intended for adults making household, organisational or commercial purchasing decisions. We do not knowingly collect personal data directly from children under 18 without appropriate authorisation. If you believe a child has provided personal data to us, please contact us so that we can review and, where appropriate, delete it.

15. Third-Party Websites and Platforms

Our website or communications may link to third-party websites, payment services, social networks or messaging platforms. Their privacy practices are governed by their own policies. AquaGuard is not responsible for the privacy practices of independent third parties, and we encourage you to review their privacy information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations or data practices. The updated version will be published on this page with a revised “Last updated” date. Where a change materially affects your rights or how we use personal data, we will take reasonable steps to provide additional notice where required.

17. Contact Us

For questions, complaints or requests concerning this Privacy Policy or your personal data, contact:

AquaGuard Privacy Contact

Email: info@karanty.com
Telephone/WhatsApp: +234 904 779 8153
Address: No. 8 Baale Street, Igbo Efon, Lagos, Nigeria

We will review and respond to privacy enquiries in accordance with applicable law.